We brought together a few of our friends, shot some photos, stacked some clips and had some fun. Whether we are riding our bikes, or just kicking it with our crew and throwing back a cold one, we are all on this planet to do one thing and that's to live and let live.

Since the beginning, it has been about the good times. That’s our goal. With this new gear, we wanted to keep it simple. Run a jersey, pair of shorts or pants all day and think about it once.

Functional gear that isn’t overdone. Just good, practical riding wear. Our large assortment of jerseys give you the option to be loud or subtle while matching up the perfect kit with either the Kicker Casual Riding Shorts, the Crossline 2.0 Shorts or the Fastline Pants.